To Hunt or to Farm, That is the question
What we will cover in today’s blog.
What is networking really?
Should you hunt or farm or be a hunter gatherer?
What’s my best but simple strategy?
In today’s message what we will learn about can be put into use across many platforms. Realtors, Sales reps of all kinds or the trades such as plumbers, builders and the like. If your in direct sales as with the other professions the key is the relationship. Don’t get confused with relationship building or the marketing portion.
Here’s how Webster defines a network in terms of people:
A usually informally interconnected group or association of persons (such as friends or professional colleagues.
This could be your church group, business such as BNI, folks at you golf club and the list could go on.
There’s a cliché that says your net worth is closely connected to the size of your network.
Hunting, farming or combination of Both?
A hunter is person who hunts game. In the sales and marketing world this is usually one tracking down a potential customer with the intention of closing the sale of their product or service.
Many times there is no thought for future business only the instant sale.
A Farmer is a person who cultivates land or crops or raises animals (such as livestock or fish).
This person is understanding of seed time and harvest. In most cases they have a plan and know how run to a sustainable operation. They can offer products from year to year. This process can be likened to either giving someone a fish or teaching them how to fish.
The farmer can survive where the hunter is in many cases the one shot wonder. Another example could be back in the day when there were vinyl records and a group or singer put out a single hit a 45. Then there were those who created a multi hit albums leading to more exposure and long term success. One didn’t want to be the one shot wonder.
Lastly there’s the hunter gatherer. This is a person who may use bits of both hunting and farming. Many times when a business is starting out they need immediate sales to keep the doors open but also planting for the future.
For long term success one must learn to farm. It may be a slower process but one that will pay long term returns. This is the most rewarding and lucrative way you’ll find to build your business.
Some tips for Success:
Make a list of everyone you know and put them into a contact manager of your choice. Sort them by contacts, prospects and customers. Always be adding to the list.
Keep detailed notes on you’re the people on the list.
Reach out often to your list 80% of the time to relationship build and only 20 % of the time for marketing.
Work on your personal brand with friendship, celebration and service
Use the four ways to reach out to your tribe: Text, Calls, Greeting Cards and electronic and social media.
For tips hints or free advice on the how to of networking and relationship marketing reach out me here.